B2B MARKETING UNITED PRESENTS:

What Your AI Visibility Score Is Really Telling You

The way people discover brands has fundamentally changed. AI platforms don't serve lists of links, they synthesise answers. When buyers ask ChatGPT, Perplexity, Gemini and Google AI Overviews about your category, you want to be the answer. An AI Visibility Audit can help you see exactly where you stand and whether AI engines know your brand exists.

Tom Parling will walk through a real AI Visibility Audit - breaking down what each metric means and what to prioritise first. You don't need an audit of your own to attend as this session gives you a look at what's inside one, and how to read it once you have it.

You'll walk away knowing:
- The difference between Mention Rate and Citation Authority - and why a high score in one doesn't guarantee the other
- Why your results vary across engines, and which gaps matter most
- How to read the competitive heatmap to spot your biggest opportunities
- What actually improves your visibility: structured data, quotable content, entity clarity
- 2-3 actions you can take this week

Want an audit for your website, or your clients? Request yours here 

Meet the speakers