---
title: What Your AI Visibility Score Is Really Telling You
description: Tom Parling will walk through a real AI Visibility Audit
image: https://resources.b2bmarketing.com/hubfs/Tom%20Holding%20Slide%20Webinar-1.png
---

[![B2B Marketing United logo ](https://resources.b2bmarketing.com/hs-fs/hubfs/Screenshot%202026-02-10%20at%2014.38.29.png?width=1384&height=366&name=Screenshot%202026-02-10%20at%2014.38.29.png "B2B Marketing United logo ")](https://www.b2bmarketing.com)

##### B2B MARKETING UNITED PRESENTS:

# What Your AI Visibility Score Is Really Telling You

The way people discover brands has fundamentally changed. AI platforms don't serve lists of links, they synthesise answers. When buyers ask ChatGPT, Perplexity, Gemini and Google AI Overviews about your category, you want to be the answer. An AI Visibility Audit can help you see exactly where you stand and whether AI engines know your brand exists.

Tom Parling will walk through a real AI Visibility Audit - breaking down what each metric means and what to prioritise first. You don't need an audit of your own to attend as this session gives you a look at what's inside one, and how to read it once you have it.

You'll walk away knowing:   
- The difference between Mention Rate and Citation Authority - and why a high score in one doesn't guarantee the other  
- Why your results vary across engines, and which gaps matter most  
- How to read the competitive heatmap to spot your biggest opportunities  
- What actually improves your visibility: structured data, quotable content, entity clarity  
- 2-3 actions you can take this week

Want an audit for your website, or your clients? [Request yours here](https://b2bmarketing.com/services/ai-visibility) 

# Meet the speakers

- ![Tom image](https://resources.b2bmarketing.com/hs-fs/hubfs/ChatGPT%20Image%20Apr%2022%2c%202026%20at%2003_08_52%20PM.png?width=1254&height=1254&name=ChatGPT%20Image%20Apr%2022%2c%202026%20at%2003_08_52%20PM.png)
  
  **Tom Parling**
  
  **Search, AEO, GEO, SEO**
  
  Tom is the founder of growthvibe, an AI-native AEO agency helping ambitious B2B brands win visibility in Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO)
  
  Before launching growthvibe in 2026, Tom built and sold Ocere, an international digital marketing agency that worked with more than 3,000 clients across Google's most competitive verticals. Ocere is now part of European Digital Group headquartered in Paris. 
- ![Lindsay](https://resources.b2bmarketing.com/hs-fs/hubfs/Gemini_Generated_Image_jwcq1zjwcq1zjwcq-2.png?width=2752&height=1536&name=Gemini_Generated_Image_jwcq1zjwcq1zjwcq-2.png)
  
  **Lindsay Robertson**
  
  **Growth and Customer Marketing**
  
  A B2B marketer through and through, Lindsay  has spent her entire career in B2B marketing, and she’s passionate about it for good reason. With 20 years of cross-industry experience across BT, TMF Group, Poppulo and VisibleThread, she’s a hands-on digital and growth leader who brings optimism, momentum, and clarity to complex challenges. Lindsay loves a challenge, believes positivity is a competitive advantage and champions opportunity in marketing without limits of geography or background.

[![Screenshot 2026-02-10 at 14.38.29](https://resources.b2bmarketing.com/hs-fs/hubfs/Screenshot%202026-02-10%20at%2014.38.29.png?width=1384&height=366&name=Screenshot%202026-02-10%20at%2014.38.29.png "Screenshot 2026-02-10 at 14.38.29")](https://resources.b2bmarketing.com/?hsLang=en)

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